In the last few years, we’ve seen personalization emerge as an exciting new trend in interactive video. This technology pulls data about users to create unique personalized video experiences, making users feel as though they’re having a live, one-on-one interaction about their specific situation.
How does personalization work?
A good example of personalization would be a wireless carrier’s customer bill. Because companies usually share these statements in a static format—either online or in print—the customer must take it upon herself to navigate the disparate elements of her bill, seeking out explanations for voice or data charges, and context/comparison against past months’ charges on her own. If she doesn’t understand something or has questions about her bill, her only recourse is to locate the contact information for customer service, and then call or submit an email inquiry. This process can be confusing, frustrating, and time-consuming for customers—especially new customers unfamiliar with the billing process.
A few weeks ago, we shared why we decided to redesign our new website in under three months. If you missed that post, stop what you’re doing and read it here (it’s a three-minute read, we promise!).
So, to jump back in where we left off, our target personas were the real catalyst for change and the redesign of our new website. We took specific, purposeful steps to apply our newly established positioning, target personas, and solution offering to the site’s design, layout, navigation, content, and messaging. Below, we share the 10 steps we took to pull off our website redesign.
Hollywood’s biggest night, the 89th Academy Awards, is less than a week away, and ABC News has been gearing up. Part of its “Know the News” series, ABC News has created interactive Oscars quizzes using Rapt Media technology, giving players the chance to test their knowledge on everything from the nominated films to trivia about the Oscars host, Jimmy Kimmel. Check them out and play below!
This post was originally published by Kaltura on Feb. 16, 2017.
The mass consumption of online video hit an all-time high in 2016. Facebook, Snapchat, and YouTube alone saw more than 20 billion video views per day—a trend that’s most definitely changing consumer expectations as it relates to all of our online experiences, whether as an employee or consumer.
The question for big enterprise companies isn’t whether or not to include video in their communications, training, and customer experience strategies. Rather, the question is how to leverage video in a scalable and strategic manner that includes driving needle-moving, measurable behavior change.
You know that phrase, “what doesn’t kill you makes you stronger?” I’m not sure that this applies here, but I would like to think that it does. The truth is, performing a complete website redesign in 3 months almost killed us (and it did indeed make us stronger), but when you know that it is critical to the business, the phrase “where there is a will, there is a way” definitely applies.
According to recent data, most companies are missing the mark when it comes to employee onboarding, learning, and engagement. Are you among them?
Join us on Thursday, February 23 for an expert-led webinar: “Make Your Video Training Interactive” by registering here. This event—hosted by Kaltura and Rapt Media—will feature insights from four industry leaders and will guide you toward the development of more engaging, cost-effective, and impactful training programs. You’ll leave with the tools you need to deliver measurable results.